4 Surprising Content Marketing Lessons from a Grain Guy

The news wasn’t encouraging. As I was sitting in a grain marketing seminar in western Iowa recently, the speaker noted that corn is in a sideways market and soybeans are in a downward market, with little relief in sight.

In times like this, the ability to make a decision is key, the speaker said. “Sounds a lot like the kind of business marketing advice I give VistaComm clients,” I thought.

The grain marketer encouraged us to think of developing a marketing plan like building a wall. “It happens one brick at a time,” he said. “Marketing is about doing the next right thing, one brick at a time. Without a plan, how do you know what the next right thing is?”

Top 4 tips for success, brick by brick

I couldn’t agree more. As that speaker offered his top tips for grain marketing success, I took the brick-by-brick approach and adapted them for content marketing success:

1. Lay the strong foundation.

Building a solid foundation for a marketing plan reflects a variety of factors, from the economy to the weather. It’s easy to become overwhelmed by all these variables, though. Instead of suffering paralysis by analysis, work with a marketing advisor you trust, the speaker advised. The same is true in business marketing. At VistaComm, we look at the big picture to determine practical solutions for your needs, plus we place a high priority on keeping things simple for you.

2. Focus on consistency.

No one knows where the grain markets are headed. Instead of worrying about hitting the market highs, focus on consistent profitability, the speaker emphasized. Consistency is also key when marketing your business. Instead of pursuing random acts of marketing, develop a workable content marketing plan, brick by brick. VistaComm’s team of professionals is ready to help you develop a flexible marketing plan that can be tweaked, as needed, to help meet your business’s unique goals.

3. Emphasize discipline.

A willingness to not only make a marketing plan, but execute the plan, is key. Without adding some serious discipline to the process, you’ll fall victim to emotionally-driven decisions, which are often poor decisions, the grain marketing expert stressed. I couldn’t agree more. Having the discipline to follow a plan consistently removes the guesswork from content marketing and helps you achieve more consistent results, from building stronger relationships with existing clients to positioning you as an industry expert.

4. Realize perfection is unachievable.

This paradigm shift is often difficult for farmers to grasp at first. “Get perfection out of your mind,” the grain marketing speaker emphasized. “Make marketing a process, not an event.” The same is true in content marketing. There are no perfect, one-size-fits-all answers.

Since VistaComm has been serving clients just like you for 20 years, we have plenty of tools in the toolbox to help you meet your specific marketing needs. Count on us to deliver greater peace of mind at every step of the process, brick by brick.

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