Friday, July 27, 2018

Opening Doors with Baseball

Throughout America’s heartland, two institutions have stood the test of time—farming and baseball. That’s not to diminish the popularity of the games that gave rise to classic stories like “Friday Night Lights” or “Hoosiers.” But those pursuits generally end for small-town residents once players head off to college or start careers. Baseball players, however, play on with town teams, eventually graduating to softball. It is an enduring pastime that parallels the seasons of crop and livestock production.

As important as baseball is to rural American culture, that importance is magnified many times over in Central American countries like Nicaragua. There, baseball is more than a pastime. It’s a source of hope and, for some, a pathway to survival.

Throughout Nicaragua, hundreds of teams and thousands of kids and players have received gear from HKRF:

  1. 18,000 baseballs, softballs
  2. 3,200 gloves
  3. 3,300 bats
  4. 400 sets of catcher’s gear
  5. 1,800 batting helmets
  6. 8,000 uniforms, t-shirts
  7. 1,200 pairs of spikes, tennis shoes

South Dakotan Craig Severtson lives at the intersection of those three worlds—baseball, farming and Nicaragua. He grew up in a baseball family, ultimately playing for Augustana University in Sioux Falls*. Today, he and his sons raise crops and feed cattle on their farm on the outskirts of Flandreau.

These days, most of Craig’s time and energy are focused on securing resources and making connections for Helping Kids Round First (HKRF), a non-profit he established to help create ongoing, sustainable change among the poorest of the poor in Nicaragua.

It started with baseball

Starting a non-profit was not on the agenda when Craig began traveling to Nicaragua in the early 2000s. “Nicaragua is a baseball-crazy country,” he states. “As compared to many Latin American countries where soccer is king, baseball is king in Nicaragua. I had heard about a medical mission taking baseball equipment with them to Nicaragua, and I wanted to go. But they traveled during calving season, and that didn’t work for me. So, I had to do something on my own.”

Helping Kids Round First delivering softball equipment to girls in Nicaragua

Craig had developed a passion for the Nicaraguan people when he journeyed to and through the country in the 1980s. With his family raised, and the farming/ranching operation in the hands of his sons and hired man, he started making annual trips to Nicaragua in 2009.

“I would carry as much baseball equipment with me as I could,” he states. “Even in the poorest communities, you can always find a baseball field. It’s the national pastime, and one of the few sources of hope for their youth. What little equipment they have is shared by everyone in the town.”

Craig tells another story that drives home just how important—and scarce—baseball gear is to the teams they work with in Nicaragua.

“We were having supper with Nixon Munoz, a 16-year-old young man and Johnny Alvarez, his pitching coach,” he recalls. “We help supply Johnny with equipment for his academy. Nixon was getting ready to sign a pitching contract with the Boston Red Sox. After supper, Nixon helped us carry bags of gear from our truck to Johnny’s car. He asked us, ‘Are there any gloves in the bags?’ I said, ‘Of course. Do you need a new one?” He answered, ‘Not a new one. Any one. I don’t have a glove.’”

By 2015, it was no longer suitcases of baseballs and gloves going to Nicaragua. That year, HKRF sent their first shipping container of gear. At the same time, more volunteers accompanied the HKRF team on their trips, as word of their unique work spread.

Helping Kids Round First teaches sustainable farming practices

Providing baseball equipment, organizing baseball clinics, and helping communities generate sustainable activities that benefit youth physically and emotionally is making a significant difference. But, as it turned out, baseball was also the calling card that opened doors to a host of other opportunities in sustainable agriculture, rural health care and the empowerment of women.

“This is some of the most significant work you can do,” Craig summarizes, “the kind that leaves a generational trail. We are using baseball as a starting point to help families, and eventually communities, change their lives.”

*On June 2, 2018, the Augustana University Men’s Baseball Team was crowned NCAA-Division II National Champions. From the very beginning, this organization has proudly supported Helping Kids Round First.

Craig Severtson and the Helping Kids Round First team are just a few of the extraordinary people we meet every day at VistaComm. To learn more, visit www.HelpingKidsRoundFirst.org and subscribe to the HKRF newsletter Touching Base. Thank you, Craig, for letting VistaComm tell your amazing story.

Post Source Here: Opening Doors with Baseball

Tuesday, July 3, 2018

An Email Marketing Renaissance

With Facebook, Instagram, LinkedIn, Twitter, Pinterest and Snapchat so prominent these days, it’s easy to forget about email marketing as an effective communication tool. Actually, email has undergone a renaissance in the past two to three years. A recent study by the Direct Marketing Association reports that email campaigns conducted with well-maintained inhouse lists achieved a return on investment (ROI) of 30% to 32%, compared with 15% to 17% on social media, and 18% to 20% for direct mail. Far from dying out, email as a communication and marketing tool is still extremely strong and savvy marketers are using it—regularly.

For 24% of smartphone users, email is the first thing they check on their phone in the morning.

This resurgence can be attributed to the rise of mobile usage and responsive platforms. 91% of adults have a mobile phone within arm’s reach 24 hours a day. Smartphone users use their phone to send and receive both personal and business email (84%). For 24% of smartphone users, email is the first thing they check on their phone in the morning.

Observations and tips to remember when email marketing:

  • A Captive Audience — Consumers provide email addresses to businesses they know and trust. You’ve got them from the start!
  • Deliver What They Want — Special notices, discounts and product knowledge are the main reasons consumers give you their email addresses.
  • Automate Your Sales — Advances in email platforms help you streamline and automate your sales process to put you in front of customers at just the right time. Remember: Personalize your emails whenever possible.
  • A Special Format — Email messages differ from those on Facebook, Instagram, LinkedIn, Twitter, Pinterest or Snapchat. Review the basics:
    • A solid subject line is just as important as the main email message. Concisely state the substance of your message here. Do NOT use “URGENT” or “ASAP.”
    • Immediately state who you are and the purpose of the email.
    • Prioritize what your customer needs to know and save other inquiries for follow-up emails. Present a focused, clear message.
    • Correct usage is not archaic. Standard spelling, paragraphs, periods and grammar make your email more quickly comprehensible and professional.

Your marketing plan might benefit from an email campaign. Let VistaComm help—the increased ROI could be yours!

Resources:

  • Response Rate Report, Direct Marketing Association, 2015.
  • Consumer Digital Usage and Behavior Study, Adesta.
  • Marylou Ruud, Leadership Development Initiative, P.E.O.

Original Post Here: An Email Marketing Renaissance